Marketing Minute - Volume 9

Bob Garczewski • September 25, 2025

10 reasons every mortgage professional needs to be offering reverse mortgages!

Welcome to the 9th edition of the SimpleReverse Marketing Minute! 

 

This week, we want to highlight the Top 10 Reasons Why EVERY Mortgage Professional Should Be Offering Reverse Mortgages. Baby Boomers are the fastest growing demographic, with over 10,400 seniors turning 65 every day in 2025 and you don’t want to miss out on this huge demographic and new  potential business because you aren’t currently offering the one mortgage program catering to the senior market!

 

10 Reasons Why EVERY Mortgage Professional Should Be Offering Reverse Mortgages:


1)    Expand Your Client Base

a.    Reverse Mortgages cater to the fast-growing senior demographic (62+), opening a new and largely untapped market with solutions that traditional lending doesn’t support


2)    Increased Revenue Potential

a.    Each Reverse Mortgage transaction often has higher average revenue compared to traditional loans, boosting overall income


3)    Differentiate Yourself from Competitors

a.    Offering Reverse Mortgages helps you stand out in a crowded marketplace, positioning yourself as a versatile and knowledgeable professional providing comprehensive solutions

 

4)    Support Clients’ Financial Wellness

a.    Reverse Mortgages help clients access home equity to fund retirement, pay off debt or manage healthcare costs; adding value and peace of mind to their lives


5)    Provide a New Tool to Your Realtor Partners

a.    Many seniors are looking to right-size or downsize into lower maintenance homes and Reverse Mortgages can be the tool to help Realtors sell more homes by helping their clients preserve cash or increase purchasing power


6)    Generate More Introductions from Financial Professionals

a.    Collaborating with Financial Advisors, Estate Planners, Tax and Real Estate Professionals leads to more business from trusted sources seeking expertise


7)    Diversify Your Business

a.    Reverse Mortgages are less rate-sensitive and provide a financial solution to smooth out market fluctuations during low purchase or refinance periods


8)    Support Aging in Place

a.    Many seniors prefer to remain in their homes as they age and Reverse Mortgages provide the financial means to do so


9)    Tap into a Rising Demand

a.    With rising home equity values and increasing retirement gaps, the demand for Reverse Mortgages is rapidly growing


10)Leverage Home Equity in Financial Planning

a.    Reverse Mortgages integrate seamlessly into broader retirement strategies; providing solutions for longevity or cash flow, liquidity and legacy to heirs

 

SimpleReverse is here to help! We have the tools, resources, training and support to help you understand and learn how to successfully sell this product to your customers.



Reach out to me TODAY to learn more about how you can add Reverse Mortgages to your product offering and experience the SimpleReverse DIFFERENCE to grow your business!

 

By Bob Garczewski October 3, 2025
Rates Down This Week, But No Changes to Benefit Amounts!
By Bob Garczewski October 2, 2025
As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
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