Marketing Minute - Volume 11

How to mine Your Current Database for Potential Reverse Mortgage Customers!

Welcome to the 11^th edition of the SimpleReverse Marketing Minute! 

This week, we want to do a deep dive on how you can mine your current database to find new potential reverse mortgage customers!  Baby Boomers are the fastest growing demographic, with over 10,400 seniors turning 65 every day in 2025 and you have potential customers that you can help by offering them access to the Home Equity Conversion Mortgage (Reverse Mortgage) whether you know it or not! Today, we will highlight some of the ways that you can find these potential customers right in your own database.

1)    Blast Approach

a.     This approach lets ALL of the customers and prospects in your database know that you offer reverse mortgages. This approach is a good first step and gets you in front of not only potential senior customers, but also the kids and grandkids of potential customers who are often helping their parents/grandparents with financial decisions in retirement.

       i.     Highlight what a Reverse Mortgage is and what are the benefits

       ii.     Discuss who is a reverse mortgage customer and/or use real life loan scenarios

       iii.     If you do a monthly newsletter or regular drip campaign to past customers, add something on Reverse Mortgages each month

2)    Targeted Approach

a.    This approach allows you to filter your current database to find the actual customers that can potentially be helped by offering them information and access to the Home Equity Conversion Mortgage (Reverse Mortgage) product with a more targeted or specific message just for them.

        i.     Core Filters

  1.     Age – 62+

  2.     Property Type – Primary Residence

  3.     Equity Position – 60%+ equity OR owned home for 10+ years

       ii.     Look for “Life Event Triggers”

  1.     Recent birthday making them 62+

  2.     Recent Refi Denial due to income or DTI issues

  3.     Borrowers close to mortgage payoff or paid off mortgage early

  4.     Clients who inquired about HELOCs, Equity Loans or Cash-Out Refi’s

  5.     Long-term customers who haven’t done a new loan in several years

       iii.     Segment by Relationship & Engagement

  1.     Past Refi or Purchase Clients now over 62

  2.     Email subscribers who consistently open your content

  3.     Re-Engage past leads that never closed from the past (might age qualify for a reverse mortgage now)

SimpleReverse is here to help! We have the tools, resources, training and support to help you understand and learn how to successfully sell this product to your customers. We can assist you with the content and/or messaging that can help you build a successful campaign to mine your current database and find your NEXT Reverse Mortgage loan!!



Reach out to me TODAY to learn more about how you can add Reverse Mortgages to your product offering and experience the SimpleReverse DIFFERENCE to grow your business!