Marketing Minute - Volume 4

Bob Garczewski • August 14, 2025

This is a reverse mortgage customer!

     Welcome to the 4th edition of the SimpleReverse Marketing Minute! 


This week we are going to start a new series called "This is a Reverse Mortgage Customer!" In this new series, we will highlight actual customer scenarios and how the reverse mortgage proved to be a great solution for them.


Reverse Scenario: 

  • Jane is 65 years old with a $1,200,000 home and a $350,000 mortgage
  • She called in looking to refinance her existing mortgage to lower her payment of $2,100 a month
  • Only makes $1,800 a month in SS Income and is unable to qualify for a conventional refinance

So, the LO suggested a Home Equity Conversion Mortgage (reverse mortgage) to her as an alternative. After hearing all of the benefits of the loan, she moved full speed ahead and closed the loan in less than 25 days. The benefits she received were:


  • Paid off her conventional $350,000 loan
  • Eliminated her required monthly mortgage payment altogether, freeing up over $2,100 a month in additional monthly income
  • Received an additional $60,000 Line of Credit for emergencies

     

     If you have customers like Jane that could benefit from a Home Equity Conversion Mortgage (reverse mortgage), give me a call TODAY and let's discuss how we can make this loan work for YOUR CUSTOMER!


Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!



Give me a call TODAY and we can help you too experience the SimpleReverse DIFFERENCE!!

     

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You are not just closing loans – you are opening the door to a better retirement! Reverse Mortgages have the ability to change lives for many seniors who are struggling with the financial realities of increasing expenses….higher healthcare costs, higher grocery bills, higher insurance, higher prescription costs and much more! Go find a senior today whose story you can help change for the better because you showed up with a tool to help! Here at SimpleReverse, a division of Luminate Bank, we have the tools, resources and expertise to help you change lives every day! Give me a call to learn how offering Reverse Mortgages to your senior customers can help change lives and make YOU the difference maker many seniors are looking for!! The team is here to help you grow your business this year!
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