Welcome to the 16th
and final edition of the SimpleReverse Marketing Minute for 2025!
As we come to the end of 2025 and start focusing on 2026 on how we will grow our business’ next year, I wanted to take a moment to look back over this past year of Marketing Minutes and review all of the sales ideas and strategies we discussed to help you grow your reverse mortgage business moving forward (just in case you missed any of them!)
This past year, we touched on many topics as part of our SimpleReverse Marketing Minute:
1) Introduction of the “This IS a Reverse Mortgage Customer” Series highlighting real life examples of how borrowers used a Reverse Mortgage to enhance their retirement
a. Volumes 4, 5, 6, 7, 12, 13 & 15
2) Who Are the Potential Reverse Mortgage Customers You Already Know and How to Mine Your Current Database to Find Them
a. Volumes 1 & 11
3) Where to Find Your Next Reverse Mortgage Customer
a. Volume 3
4) The Benefits of Educating and Working with Realtors on the Reverse for Purchase Program and How Baby Boomers are the Largest Segment of Buyers
a. Volumes 2 & 8
5) 10 Reasons Every Mortgage Professional Should be Offering Reverse Mortgages
a. Volume 9
6) HECM vs HELOC and the Advantages of a HECM
a. Volume 10
7) Reframing Your Thinking – The Old Reverse Mortgage vs The New Retirement Mortgage
a. Volume 14
As you start building your marketing strategies to grow your Reverse Mortgage business in 2026, I encourage you to revisit some of these sales ideas to refresh your thoughts on all of the ways to find and access potential Reverse Mortgage customers next year. All of these Marketing Updates are available on the “Marketing Updates” section of our website at
www.gosimplereverse.com/blog or feel free to reach out directly to me and I can resend any of the past updates to you!
Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!
Give me a call TODAY and we can help you experience the SimpleReverse DIFFERENCE!!
