Marketing Minute - Volume 3

Bob Garczewski • August 14, 2025

Where to find your next reverse mortgage customer!

     Welcome to the 3rd edition of the SimpleReverse Marketing Minute! For many of you, your first reverse mortgage loan may have happened as a result of your customer finding you as opposed to you really finding them. Today, let's take a closer look at ways that you can make a more concentrated effort to market to and find your NEXT reverse mortgage customer!


There are really 3 ways to focus your marketing efforts in an attempt to find reverse mortgage customers:


  1. Direct Marketing to Seniors Age 62+
  • Social Media (Facebook), Direct Mail, Emails, Radio, TV, etc...
  1. Marketing your Database of Current & Past Customers
  • Email Newsletter, Direct Mail, Word of Mouth, etc...
  1. Networking with Other Professionals
  • Realtors, Financial Planners, Home HealthCare Providers, CPAs, Elder Law Attorneys, Many Other Senior Related Sevice Providers, etc...

     

     The opportunities are endless to help you grow our reverse mortgage business! Here at SimpleReverse, we have many tools available to assist you. All you need to do is to take the first step…Create a Plan and Put it into ACTION!!


Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!



Give me a call TODAY and we can assist you in coming up with a strategy that works for you to help you find your NEXT Reverse Mortgage customer!

     

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By Bob Garczewski October 2, 2025
As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
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