Marketing Minute - Volume 5

Bob Garczewski • August 14, 2025

This is a reverse mortgage customer!

     Welcome to the 5th edition of the SimpleReverse Marketing Minute! 


This week, we are continuing our new series called "This is a Reverse Mortgage Customer!" In this new series, we will highlight actual customer scenarios and how the reverse mortgage proved to be a great solution for them.


Reverse Scenario:

  • Mary is 90 years old with a small mortgage and needs money for in-home care
  • She has a credit score of 539, past due taxes and HOA dues and can't qualify for any type of loan to help pay for her monthly care
  • Only makes $1800 month in SS income

So, the LO suggested a Home Equity Conversion Mortgage (reverse mortgage) to her family as an alternative to help her with monthly expenses. The benefits she received were:


  • Paid off her small mortgage freeing up $300 a month in income
  • Paid off her past due Property Taxes & HOA Dues of over $10,000
  • Created a set aside to pay her taxes and insurance for her (eliminating her risk of losing the home to unpaid taxes)
  • AND, provided her with a growing LOC of over $115,000 to use for her ongoing home healthcare needs

     

     If you have customers like Mary that could benefit from a Home Equity Conversion Mortgage (reverse mortgage), give me a call TODAY and let's discuss how we can make this loan work for YOUR CUSTOMER!


Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!



Give me a call TODAY and we can help you too experience the SimpleReverse DIFFERENCE!!

     

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By Bob Garczewski October 2, 2025
As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
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