Marketing Minute - Volume 5

Bob Garczewski • August 14, 2025

This is a reverse mortgage customer!

     Welcome to the 5th edition of the SimpleReverse Marketing Minute! 


This week, we are continuing our new series called "This is a Reverse Mortgage Customer!" In this new series, we will highlight actual customer scenarios and how the reverse mortgage proved to be a great solution for them.


Reverse Scenario:

  • Mary is 90 years old with a small mortgage and needs money for in-home care
  • She has a credit score of 539, past due taxes and HOA dues and can't qualify for any type of loan to help pay for her monthly care
  • Only makes $1800 month in SS income

So, the LO suggested a Home Equity Conversion Mortgage (reverse mortgage) to her family as an alternative to help her with monthly expenses. The benefits she received were:


  • Paid off her small mortgage freeing up $300 a month in income
  • Paid off her past due Property Taxes & HOA Dues of over $10,000
  • Created a set aside to pay her taxes and insurance for her (eliminating her risk of losing the home to unpaid taxes)
  • AND, provided her with a growing LOC of over $115,000 to use for her ongoing home healthcare needs

     

     If you have customers like Mary that could benefit from a Home Equity Conversion Mortgage (reverse mortgage), give me a call TODAY and let's discuss how we can make this loan work for YOUR CUSTOMER!


Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!



Give me a call TODAY and we can help you too experience the SimpleReverse DIFFERENCE!!

     

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