Marketing Minute - Volume 2

Bob Garczewski • August 14, 2025

Talk to your realtors about the reverse for purchase program to grow your business this year!

     Welcome to the 2nd edition of the SimpleReverse Marketing Minute! As buying season ramps up, we thought it would be a great time to revisit the use of the Reverse for Purchase Program to make sure that your realtor partners are aware of this great tool/product for their senior homebuyers!


Did you know that Baby Boomers were the largest share of US Homebuyers in 2024? Boomers aged 60-78 made up 42% of all homebuyers last year, and over half of them were ALL CASH buyers!



Those stats alone make educating your realtor partners and their clients on the benefits of using a Reverse for Purchase loan as another tool to help them:


◻ Preserve Cash

◻ Increase Their Purchasing Power


Here is a quick example to illustrate the point:


72 year old couple looking to right-size into a single story home closer to family who have $300,000 cash to spend on a new home.


They could purchase a new home for cash tying up all of their cash in a new home.

 Or, they could combine some of their cash ($190,000) with a reverse mortgage loan for $110,000 to purchase the new home…preserving $110,000 cash to have available for retirement

 Or, they could use all of the cash available plus a reverse mortgage loan to increase their purchasing power to buy a $475,000 home with no required mortgage payment


The above stories are great examples to share with your realtor partners about some of the ways that a reverse mortgage can be used as a tool to help their senior buyers purchase their retirement home AND help the realtor grow their business this year, as many Baby Boomers are looking for a tool like the Reverse Mortgage to help them do just this!


Here at SimpleReverse, we have many tools and marketing resources available to help you educate both your realtor partners and their senior customers on using the Reverse for Purchase!


Reach out to me TODAY if you want to learn more about the SimpleReverse Purchase Program and how it can help your senior clients, your realtor partners and you GROW YOUR BUSINESS this buying season!

     

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As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
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