Welcome to the 2nd edition of the
SimpleReverse Marketing Minute! As buying season ramps up, we thought it would be a great time to revisit the use of the Reverse for Purchase Program to make sure that your realtor partners are aware of this great tool/product for their senior homebuyers!
Did you know that Baby Boomers were the largest share of US Homebuyers in 2024? Boomers aged 60-78 made up 42% of all homebuyers last year, and over half of them were ALL CASH buyers!
Those stats alone make educating your realtor partners and their clients on the benefits of using a Reverse for Purchase loan as another tool to help them:
◻ Preserve Cash
◻ Increase Their Purchasing Power
Here is a quick example to illustrate the point:
72 year old couple looking to right-size into a single story home closer to family who have $300,000 cash to spend on a new home.
▷ They could purchase a new home for cash tying up all of their cash in a new home.
▷ Or, they could combine some of their cash ($190,000) with a reverse mortgage loan for $110,000 to purchase the new home…preserving $110,000 cash to have available for retirement
▷ Or, they could use all of the cash available plus a reverse mortgage loan to increase their purchasing power to buy a $475,000 home with no required mortgage payment
The above stories are great examples to share with your realtor partners about some of the ways that a reverse mortgage can be used as a tool to help their senior buyers purchase their retirement home AND help the realtor grow their business this year, as many Baby Boomers are looking for a tool like the Reverse Mortgage to help them do just this!
Here at SimpleReverse, we have many tools and marketing resources available to help you educate both your realtor partners and their senior customers on using the Reverse for Purchase!
Reach out to me TODAY if you want to learn more about the SimpleReverse Purchase Program and how it can help your senior clients, your realtor partners and you GROW YOUR BUSINESS this buying season!
