Marketing Minute - Volume 1

Bob Garczewski • August 14, 2025

You Have REverse Mortgage Customers Now - Who Are They?

     Welcome to the 1st edition of the new SimpleReverse Marketing Minute…where we will be providing bi-weekly sales ideas and insights to help you grow your reverse mortgage business this year!


Did you know that you already have potential reverse mortgage customers in your database – or even in conversations you're having today?


Reverse Mortgage Customers are Age 62+ who are:

  • Looking to reduce/eliminate their monthly mortgage payments
  • Looking to purchase a new home OR "right-sizing" with an alternative to an "all-cash" purchase
  • Unable to qualify for a traditional refinance or HELOC due to credit or income challenges
  • Needing extra cash flow for everyday expenses or home improvements
  • Looking to fund in-home care or medical expenses
  • Wanting to create an emergency cash reserve (line of credit)
  • Receiving financial help from children or grandchildren just to make ends meet
  • Simply looking for extra cash to better enjoy retirement

Bottom line – If you're speaking with a homeowner 62 or older who wants more financial flexibility, they could be a perfect fit for a reverse mortgage.


Stay tuned for upcoming insights on how to Identify, Market and Expand your reverse mortgage opportunities. Or, if you're ready to start TODAY, CALL ME – we can discuss how to add this product and create new marketing opportunities for YOU right now!!



Ask me about how I can help you grow your reverse mortgage business and begin to experience the SimpleReverse DIFFERENCE!

     

By Bob Garczewski November 7, 2025
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By Bob Garczewski November 6, 2025
This IS a Reverse Mortgage Customer!
By Bob Garczewski October 31, 2025
Rates Up This Week, But NO Changes to Benefit Amounts!
By Bob Garczewski October 30, 2025
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By Bob Garczewski October 24, 2025
Rates Down This Week, But NO Changes to Benefit Amounts!
By Bob Garczewski October 17, 2025
Rates Down This Week, Higher Benefit Amounts Next Week!
By Bob Garczewski October 16, 2025
How to mine Your Current Database for Potential Reverse Mortgage Customers!
By Bob Garczewski October 3, 2025
Rates Down This Week, But No Changes to Benefit Amounts!
By Bob Garczewski October 2, 2025
As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
By Bob Garczewski September 30, 2025
HECM vs HELOC - Advantages of a HECM Reverse Mortgage
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