Welcome to the14th
edition of the SimpleReverse Marketing Minute!
It’s time to start thinking about Reverse Mortgages in a new way! It’s time to reframe your thinking from the “old” Reverse Mortgage to looking at them in a new light, as a Retirement Mortgage for Seniors!
The Old Way of Thinking About Reverse Mortgages:
1. Loan of Last Resort
2. Only for the poor/broker customer
3. For customers who don’t have enough income to live on
4. For customers who didn’t save for retirement
5. Only for borrowers with no heirs who don’t want to leave any equity for family
The New Way of Thinking About Retirement (Reverse) Mortgages:
1. Retirement Mortgage or a Home Equity Conversion Mortgage
2. A Financial Tool
a. Asset Creation, Asset Preservation and/or Standby Line of Credit
3. Flexible Payment Option Loan with a growing LOC all in one loan
4. Home Purchase
5. Aging in Place Tool
As we begin business planning for what is going to be a great 2026, now is the time to recalibrate your thinking about reverse mortgages and begin to “Reframe Your Thinking” and your conversations about the new Retirement (Reverse) Mortgage and how it can be used as a financial tool for ALL seniors, whether it be to increase monthly income in retirement or as a financial strategy to preserve and grow wealth for the next generation!
In the coming weeks you will see a new LinkedIn Series for Loan Officers detailing a new way to “Frame Your Thinking” about the new Retirement (Reverse) Mortgage and the many tools and resources available to help you grow your business in a new way!
The senior market continues to grow and many are looking for new ways to use their home equity to enhance their retirement! Now is the time to truly embrace this new Retirement (Reverse) Mortgage product for seniors and discover ways that you can use it to enhance your business and grow your production now and in 2026 and beyond!
SimpleReverse is here to help! We have the tools, resources, training and support to help you understand and learn how to successfully sell this product to your customers.
Reach out to me TODAY to learn more about how you can add the new Retirement (Reverse) Mortgages to your product offering and experience the SimpleReverse DIFFERENCE to grow your business!
