Marketing Minute - Volume 7

Bob Garczewski • August 27, 2025

This is a reverse Mortgage Customer!

Welcome to the7th edition of the SimpleReverse Marketing Minute! 

 

This week, we are continuing our new series called “This is a Reverse Mortgage Customer!” In this new series, we will highlight actual customer scenarios and how the reverse mortgage proved to be a great solution for them.

 

Reverse Scenario: 

·        Peter is 75 years old and is beginning to struggle to pay for and maintain his existing $750,000 home. So, he was planning on selling that home, netting about $500,000 and using the proceeds to pay cash for a new $500,000 home in a maintenance free senior community.

·        His only income is his $3,500 a month SS Income and a small IRA.

·        He could use some additional funds for retirement but doesn’t want to take on a new mortgage or mortgage payment.


So, the LO suggested a Home Equity Conversion Mortgage (reverse mortgage) for Purchase loan as a way to purchase the new home, preserve some of his cash from the proceeds to use for retirement expenses, but still have NO required monthly mortgage payment on the new home. The benefits he received were:


·        Used $190,000 Reverse Mortgage plus $310,000 cash from the sale of his previous home to purchase his new $500,000 with NO monthly mortgage payment.

·        Preserved $190,000 cash from the sale of his home to put into savings as additional cash to use in retirement

·        Reduced his overall monthly expenses because he no longer has a mortgage payment and only has to budget to pay his taxes and insurance each year

·        Got into the home he wanted, has fewer expenses, less maintenance he has to worry about and also now has $190,000 cash in the bank to better enjoy his retirement!

·        All of this because he used the HECM for Purchase to buy his new home with a reduced downpayment versus “All Cash,” preserving his cash to use in retirement!

 

If you have customers like Peter that could benefit from using Home Equity Conversion Mortgage (reverse mortgage) to purchase a new home, give me a call TODAY and let’s discuss how we can make this loan work for YOUR CUSTOMER!

 

Here at SimpleReverse, we are here to help! If its marketing tools, marketing ideas, product training, scenarios or just a basic question; we are here as a resource to help you expand your knowledge and grow your business!! Don't hesitate to reach out today for any of your reverse mortgage needs!!! SimpleReverse is here to make the reverse mortgage product and YOUR reverse mortgage business SIMPLE, EASY and EFFICIENT for both you and your customers!!



Give me a call TODAY and we can help you too experience the SimpleReverse DIFFERENCE!! 

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As most of you know by now, the Federal Government was shut down effective October 1 and will remain shut down until Congress comes to agreement to continue funding the government. We will keep you updated as we learn and hear more here at SimpleReverse, but in the meantime, what does this mean for the Reverse Mortgage industry? 1. First, we want to assure you that SimpleReverse plans to continue operating “business as usual!” We should not see a major impact to our business, assuming this shutdown is resolved quickly. 2. However, you can expect to see the following pieces of our business impacted during a shutdown: a. FHA Case Assignments & Case Transfers – FHA Connection will continue functioning to issue case numbers since this is an automated system. (However, if there are technical issues with the system or direct FHA involvement is required, expect it to take longer to get them addressed/fixed.) b. FHA Single Unit Condo Approvals – This process will be delayed during a shutdown. Expect longer turn times for SUA Condo Approvals. c. IRS Tax Transcripts – If Tax Transcripts are required as part of a loan approval, expect delays in receipt of these transcripts. d. SSA-89 Requests – Verification of SSNs through this process could be delayed during a shutdown. e. Change Requests for FEMA Flood Maps – If necessary, this process could be delayed during a shutdown. Expect longer turn times for flood map change requests. We will continue to monitor the shutdown of the Federal Government and the potential impacts to our business should it continue for a lengthy time period and we will keep you abreast of any changes or additional impacts that we could experience as a result.  As always, thank you for your continued business and partnership. If you have any questions, please don’t hesitate to reach out.
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