Reverse Mortgage Marketing Minute - 2026 Volume 4

Create a 5-Week Email Drip Campaign to Identify New Reverse Mortgage Customers from Your Existing Database!

Welcome to the 4^th edition of the 2026 SimpleReverse Marketing Minute! 

One of the most common questions I get from Loan Officers is “how can I proactively market for new potential reverse mortgage customers.”  

In the past, we have discussed the 3 legs of the marketing stool….. Past Customers, Networking with Referral Partners/Other Professionals and Direct/Mass Marketing to Seniors.

This week, let’s take a look at one specific form of Direct Marketing, both directly to seniors and your referral partners. 

SimpleReverse is offering to you a pre-designed 5 Week Drip Email Campaign that you can take and “plug and play” into your CRM to create a “set it and forget it” marketing campaign that you can send to both your current, past and prospective customer database’s; as well as to your entire network of referral and professional partners.

This campaign includes topics like:

1.     The New Retirement Reality

2.     The “Standby” Line of Credit

3.     The “Silver Downsize”

4.     Portfolio Defense

5.     The “Just in Case” Follow-Up

It is our goal to provide the tools and resources to help you discover new potential opportunities where a reverse mortgage could help solve your customer’s financial concerns. This is just one way we think could help you continue to build your pipeline of new loans!

If you would like access to this Drip Marketing Campaign, the Reverse Mortgage Myths vs. Reality handout or would just like to have a conversation about marketing for Reverse Mortgages in general, please reach out to me directly to request the material or to start a conversation.

SimpleReverse is here to help! We have the tools, resources, training and support to help you understand and learn how you can position a Reverse Mortgage as the right tool to solve your customer’s financial concerns.



Reach out to me TODAY to learn more about how you can add Reverse Mortgages to your product offering and experience the SimpleReverse DIFFERENCE to grow your business!